WILDCARD
◆ The design system · source of truth

One . Every asset builds from it.

The WILDCARD design system — the single place the brand is defined. It reads bottom-up: the law, then tokens (L1), which build into components (L2), which assemble into expressions (L3). Every instance is a reference, never a copy — edit a component here and it cascades to every artifact downstream.

Name
WILDCARD — one word, always. Never "WILD CARD".
Accent
Gold only. No second colour, ever.
Type
Tomorrow (display) · Inter (body). No substitutes.
The ✱
The wildcard = the operator that matches everything. XaaS in one glyph.
L1Tokens — colour · geometry · type · finishes. One home each.
L2Components — mark · platform · coin · gem · card · header · footer. Built from L1.
L3Expressions — Brand Bible · habITat · Activate. Assembled from L2.
L1 · Tokens

The primitives everything is cut from.

Colour · gold is the only accent
Type · Tomorrow × Inter
Display
Aa
Tomorrow
Squared, engineered. Headlines, product names, prices, labels. 600–900.
Body
Aa
Inter
Humanist, legible. Sentences, descriptions, fine print. 400–600.
Geometry · the locked mark
M3 · step 2 (locked)
Six blades, mostly-rounded with a whisper of facet; short diamond north as the guiding point. The one shape all marks, gems and coin-faces are struck from.
The 5 finishes
Gilded · Solid · Mono-ink · Reversed · Hollow. The finish flexes to the surface; the geometry never does.
Cascade: the mark lives once in <g id="mark">. Change LOCK_T in the script → every mark, gem and coin-face re-strikes.
L2 · Mark

The guiding light — five finishes, four motions.

The flat symbol. It behaves like a UI element and a compass; never like a coin.

Finishes
Gilded
Default
Solid
Small sizes
Mono ink
On light
Reversed
On dark
Hollow
Watermark
Motions — flat, guiding (point / click)
Compass
Points at cursor
Spin
Ambient / loading
Select
Choose / activate
Wheel
Steppers
L2 · Platform

Shadow or disc — you decide.

A mono, two-tone treatment: the top reflects the gold of the mark above it; the sides fall to shade. Read it one way and the mark is casting a shadow — read it another and it's standing on a disc. One asset, two perceptions.

Mark on platform
Reflective top · shaded side
Platform alone
Reads as shadow, or disc
L2 · Coin

Two treatments. A white-hot star, and real weight.

The 11-sided loonie — mark struck dark into the metal, edge defined. The 2D-edge gives depth even when flat; the 3D gives true thickness, between real and game. The outer edge runs white-hot — it signals a star. It jumps on hover.

Treatments
2D-edge · flat
Defined rim · star glow · hover-jump
3D · depth
Real thickness — between real & game
Motions — struck metal, with depth
Flip
Face over face
Toss
Jumps & lands — "earned"
Rock
Shows the thickness
Cascade: one .coin definition, one --loonie token. Restyle the coin here → 2D, 3D and every motion update together.
L2 · Gem

The top spoke, on its own.

Just the north spoke, extracted — the diamond. It's the ♦ Performance motif, the corner accent, the packaging foil. One geometry, another role.

L2 · 4B card (Folio v2)

Mark on the card — never the coin.

The classic 4B, restyled to the locked mark: five-by-seven, gradient edge, corner indices, tilt-and-glare, no footer. Card and coin stay separate artifacts.

WILDCARD
WILDCARD
WILDCARD
L3 · Expressions

Where the components become the brand.

The artifacts — assembled entirely from the components above. Because they reference the same definitions, a change in the library re-strikes them all.

These are instances. The coin in Activate, the marks in habITat, the cards in the Bible — all reference the L2 components. Edit once here; they follow.